[1] Originally produced by News International's magazine division as a fortnightly, the title struggled and was sold to EMAP, who relaunched it as a monthly.
Cover stars were both male and female and were photographed and commented from a sexually interested viewpoint regardless of their sex.
Famous, often nude or scantily clad, cover stars included Madonna (most frequently featured), Louise Nurding, Anna Friel, Kylie Minogue, Mark Wahlberg, Brad Pitt, Nick Kamen and Ewan McGregor.
In the later years there also featured a number of 'Sex Issues', asking for responses from hetero and gay people of both sexes.
In later years, the magazine was frequently found alongside lad mags like Loaded, FHM and Maxim on newsagents' shelves.