It is an internet platform development company located in Pangyo, South Korea’s Silicon Valley, with operations in eight countries.
Syrup is a singular brand of multiple consumer mobile apps in South Korea specializing in online-to-offline services, including: In November 2024 SK Planet announced a cooperation with Animoca Brands Mocaverse to introduce blockchain innovations into SK Planet’s existing digital services ecosystem, enhancing the user experience with decentralized features.
[2] In 2014, SK Planet acquired Shopkick Inc. for $200 million, a mobile shopping companion that informs and rewards customers with points for walking into participating stores which can be redeemed for discounts.
[3] SK Planet launched an e-Commerce website offering products from Korea, as well as their O2O service Syrup Style in China.
[11] The official launch included a large marketing campaign, with the Korean Actor Song Joong-Ki and rising Thai actress Mew Nittha as brand ambassadors.