Its businesses were previously a part of the original News Corporation's Star TV group of television channels in Hong Kong.

It was launched as a Pan-Asian beam-to-air Hollywood English-language entertainment channel for Asian audiences.

[7][8][9] Xing Kong (both domestic and international versions) and Channel V Mainland China, plus Fortune Star film library were in the sale,[7][8][9] and a joint venture named Star China Media was created in the process.

In January 2014, the company's management team and CMC acquired the remaining stake from 21st Century Fox (which took television businesses from the original News Corporation in the 2013 split).

[10][11][12] This marked 21st Century Fox's exit from Mandarin entertainment television market in Mainland China.