Pinoy Box Office (PBO; stylized in lowercase as pbo) is a Philippine pay television film channel owned by Viva Communications.

[1] Aside from films, PBO occasionally plays music videos from recording artists under Viva, concerts of its artists, and some original TV series and a few talk shows (including Anong Ganap) exclusive to the channel and Island Living.

[2] The channel was originally launched as Viva Cinema on May 6, 1996, in partnership between Viva Entertainment in the Philippines and Star TV (later simply rebranded as STAR in 2001) in Hong Kong.

On July 10, 2003, STAR announced that the joint venture with Viva Entertainment would not be renewed after Viva Entertainment acquired the remaining stake of the channel from STAR Group Limited,[citation needed] meaning Viva Cinema would be closed down on July 31, 2003.

On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office.