[4] In February 2019, STV Player+ was launched, allowing viewers with a monthly subscription to stream and download Player content without pre-roll or mid-roll advertising.

[8] STV Player provides a combination of Channel 3 network content such as Coronation Street, The Masked Singer and I'm a Celebrity...Get Me Out of Here!, home-grown productions such as Scotland Tonight and Taggart, and international drama box sets including The Bridge, Janet King and Ice.

Channel 3 network content is not available to viewers outside North and Central Scotland, as ITVX owns the rights to show this in ITV plc regions.

[9] A content deal with distributor Banijay in July 2021, described at the time as STV Player's "biggest ever",[10] brought over 1,200 hours of new drama and factual programming to the platform for viewers across the UK.

In January 2023, STV Player signed a deal with distributor All3Media to become the first streaming service to provide every episode of classic soap Brookside since it was cancelled by Channel 4 in 2003.