Designed by Oliver Kühn of Berlins’ GKK+Architekten, it was initially planned to be 145 meters high, but had to be redesigned after a Munich citizens' initiative called for a height limit of 100 meters outside the Mittlerer Ring circular road.
Since the gross floor area was not to change as a result of the re-planning, the high-rise became much lower, but a lot wider, than in the original design.
Since 1985, the publishing house's print shop has been located across the street from Hultschiner Straße.
In December 2007, the Süddeutscher Verlag sold the building to the Munich pre-REIT company Prime Office and leased it back for 15 years.
In November 2008, the publishing house moved from the iconic Schwarzes Haus (München) [de] in Munich's old town to the high-rise building.