It is the first 24-hour satellite Telugu devotional channel dedicated to broadcasting Hindu devotional programs and live telecasts of poojas performed in the Tirumala Tirupati Devasthanams from Tirupati in Andhra Pradesh, India.

It also telecasts the annual festival called the Lord Sri Venkateshwara Brahmotsavam.

TTD has decided to expand the channel to other south Indian languages.

[3] The channel won 11 Nandi TV awards in 2009 for its devotional serials.

Presently this channel is available on Tata SKY, Videocnon DTH, SUN Direct and many other Indian satellite TV providers.