[19] In 1996–97, Sun TV Network acquired a controlling interest in the channel.

[2][3] Gemini TV began with only a four-hour service via a Rimsat satellite uplinked from Singapore.

[22][23][24] Sun18 Network18 Group has 50% dealing distribution with Sun TV Network, which led them to make Sun18.

But in 2017–18, Gemini TV slipped to third or fourth positions, due to heavy competition from ETV, Zee Telugu and especially Star Maa.

This situation further worsened during the years 2019, 2020 and 2021 and Gemini TV lost most of its market share.

Sun TV Network, its parent company tried to regain its lost viewership by introducing some new reality shows.

The channel broadcasts Telugu movies which were acquired by Gemini TV.

The channel broadcast comedy scenes from Telugu movies which were acquired by Gemini TV.

Besides from 2018 the channel lost its audience and unable gain minimum rating in both urban and rural markets.

But among them Billa, Naa Ishtam, Kick, Athidhi and Dashavatram movies were telecasted frequently.