SVT Play is the brand used for the video on demand service offered by Sveriges Television, more specifically to the streaming services offered on the SVT website, svt.se, and its counterpart for mobile phones.

In September 2007, SVT launched a trial to provide streamed content in standard television resolution using Move Media Player.

In the summer of 2008, the German series KDD became the first foreign acquisition available on SVT Play.

[5] In August 2008, SVT Play became available on an IPTV platform for the first time, as the service launched on Telia Digital-tv with newscasts and Olympic broadcasts available.

[9][10] The service is accessible through most web browsers, a downloadable smartphone app, and selected over-the-top television platforms such as Apple TV.