[1][4][13] In November 2008, the company announced the construction of a new $61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010.

[18] During the run-up to the 2008 U.S. presidential election, Sabra commissioned sculptor Kirk Rademaker to create busts of candidates John McCain, Barack Obama and Hillary Clinton out of 100 pounds of hummus.

[21] By 2015, Sabra had established greater presence among American and Canadian consumers by marketing a "cultural movement" based on a desire for people to experience hummus as an old world food with new tastes close to what they already knew.

[16] Until 2010, the Strauss Group stated on their English-language website that the company donated food packages to the Golani Brigade of the Israel Defense Forces.

[27] In 2024, Strauss Group stated declining sales and international boycotts due to the conflict between Israelis and Palestinians, was a contributing reason to selling their 50% stake in the company.

[30] On November 19, 2016, Sabra voluntarily recalled multiple hummus varieties across the U.S. after Listeria was discovered at one of its manufacturing plants, though the company stated the bacteria had not been found in any of its actual products.