They are best known for manufacturing chips, Sabritas is the Mexican name of Lays, same case as Margaritas in Colombia or Walkers in the United Kingdom and Ireland.

Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in Mexico City.

In 2000, Sabritas made taco shells that inadvertently contained Starlink, a genetically modified corn that was not approved for human consumption.

Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor, Grupo Bimbo's Barcel has 12% of it.

[citation needed] In 1982, in the middle of the Latin American debt crisis it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power.