Cartman is in PC Principal's office crying after receiving negative comments for his appearance in a picture he posted online of himself wearing only underwear and lifting weights.
Eventually, Butters is filtering negative comments for an increasingly large number of people, including Demi Lovato and Vin Diesel, which requires him to stay up late at night and suffer from sleep deprivation.
In order to pressure the Whole Foods Market cashier to stop asking him for donations, Randy tells him that he is hosting a charity fundraiser dinner for his shameless America.
In response, they make a new commercial to help raise money for iPads for poor starving children so that they can filter negative comments from the fundraisers' social media accounts.
Club, Dan Caffrey gave a B+ rating to the episode, noting the blend of the two storylines was "a strategy that, on top of being comedically surprising, often forces the viewer to keep their own feelings of superiority in check.