Jimmy suggests posting the story to the school's newspaper, but is rebuffed as the newsmen tell him to just figure out what the ads are planning.
They go to the school newsroom to get answers but are left with nothing after Nathan starts acting stupid to throw them off-course as he directly communicates with the ads on his computer.
Back at the news base, Jimmy's attempts to interrogate Leslie fail, leaving him to start accepting her, with the head newsman convinced that he is now "thinking with his dick".
Back at the base, Leslie tells Jimmy that Principal is the enemy and then places a pop-up ad on the newsmen's monitor so they can not see them.
While Jimmy and Leslie's storyline made some headway on that front, the boys came up empty-handed in their investigation – although their sudden transitions to consumerist hotspots were really funny.
Club, Dan Caffrey rated the episode a B and stated in his review: "it's a chapter of the increasingly epic season 19 that relies almost entirely on cryptic intentions, shifting allegiances, and general confusion among the characters as they try to unravel who’s really behind the recent madness around town".