The new district is intentionally built around Kenny McCormick's dilapidated home to appeal to young hipsters who enjoy the "rustic charm" of the scenery.
SoDoSoPa runs several commercials (filmed in live action) advertising that all of the new restaurants and shops are "supporting" the original poor residents — when in fact no one in Kenny's family actually works at any of them.
Soon the new district starts building middle-class apartment units for customers and employees to live in — all while claiming that this is revitalizing the poor residents that it was simply built around.
Its owner, Mr. Kim, hires a child labor force to try to cut costs, and Kenny manages to get a job in the restaurant.
The episode ends with a mock commercial featuring the citizens walking inside the new Whole Foods Market — which turns out to be located in CtPa Town, as SoDoSoPa itself has been abandoned.