The parish is commonly referred to as Gingerland, and is named after the valuable ginger crop that used to be grown there.

The farms are mostly small holdings, where crops are grown for private consumption and for sale.

The livestock include sheep and goats, which wander and graze freely; and pigs, cows and horses, which are either fenced or tethered.

The main buildings of hotels such as Old Manor (now closed) and Golden Rock Estate were originally sugarcane plantation "great houses", and some of the other plantation buildings, including the old windmills, have been turned into guest suites or dining areas.

The island's racetrack is located in the area near Red Cliff, and the well-attended Nevis horse races take place at approximately monthly intervals.