The video starts with a family of dolls sitting down at dinner when the father gets angry at his daughter (likely Veronika); she flees the room, over to a shelf and grabs a couple of tools.

The story is intercut with scenes of Billy Talent playing this song in a shed while other dolls' wheels are spinning thread.

The girl leaves the house, jumps over a fence and unwittingly gets one of her threads stuck on a nail.

The girl keeps running, not noticing the thread caught on the fence is slowly unraveling her and leading to her demise, and at the end of the video she collapses with barely any of her body left.

According to vocalist Ben Kowalewicz, The Alchemist, another of Coelho's books, is the band's "bible".