Dixons Retail

At the time of the merger in 2014, Dixons Retail had 530 outlets in the United Kingdom and Ireland and 322 in Northern Europe.

[3] The name Dixons, selected randomly from the telephone directory, was sufficiently short to fit above the small shop front.

[3] Stanley Kalms, the son of the founder, joined the business in 1948 and started advertising direct sales in the press, with postal ordering and delivery.

In 1957, it opened a head office to house the staff now dealing with 60,000 mail order customers and to centralise buying.

[7] In February 1993, Dixons bought Vision Technology Group (VTG), operating under the PC World brand at Croydon, Lakeside Shopping Centre, Brentford and Staples Corner.

[8] Later that year, the company sold VTG's mail order division, Dixons US Holdings Inc and Supasnaps.

[9] In October 2002, Dixons bought UniEuro, an Italian-based electrical retailer,[10] and Genesis Communications, a mobile phone service provider.

[11] The company announced that the Dixons brand would continue purely online and that all high street stores would be rebranded Currys.digital.

[20] In May 2014, Dixons announced a merger, that soon came to pass, with Carphone Warehouse; the combined company would have market capitalisation of around £3.8 billion.

A Dixons store in Sheffield in 2000
Dual branded "Currys PC World" store in Leeds
Electro World store in Ústí nad Labem , Czech Republic
Prinztronic branded games console.
Saisho brand logo
1980s Matsui logo with the pseudo-Japanese "rising sun" symbol
A Prinzsound SM8, sold in the United States under the Weltron brand