[1] In November 1991, Vision Technology Group Ltd, led by Jan Murray, opened the first PC World shop in Purley Way, Croydon.

Jan Murray attained an annual turnover of £50 million by April 1992, after he had opened the four largest flagship stores around London.

During 2007 to 2008, PC World was due to undergo a style change, with a proposed new logo, staff uniforms, shop layouts, as part of its image re branding programme.

The changes were trialled at branches in Brentford, Colchester, Portsmouth, Bournemouth, Southampton, Isle of Wight, Enfield, Burnley and North Shields.

[citation needed] PC World opened their first two in one megastore with Currys at Wandsworth Bridge, Fulham, on 29 October 2009.

This was followed by Merry Hill Shopping Centre (West Midlands), Aintree (Merseyside) Teesside Park (Stockton-on-Tees) and Bridge of Dee (Aberdeen) in June and July 2010.

In February 2005, PC World attracted criticism, for the strong promotion of extended warranties (also known as insurance and support packages).

[7] In December 2007, in a response to the perception that PC World staff are often young, and lacking in knowledge and communications skills,[who?]

[11][12] In June 2014, the BBC's consumer awareness programme Watchdog found that PC World was accused of misselling HDMI cables in 9 out of 15 test purchases, claiming that the more you pay the better the quality, which was a false statement.

[13] In January 2006, after complaints, PC World was forced to remove an advert, that gave misinformation about wireless networking.

[17] In September 2009, PC World staff were investigated for posting abusive and offensive comments about customers on Facebook.