[11] It produced the singles "Gyrna" ("Return"), "Min Andistekese", "Na Ziseis Moro Mou" ("Live, My Baby") and "Me Kommeni Tin Anasa" ("Breathless"), with a music video of the title track.

[17] In the winter of 1994 Rouvas collaborated with singer-songwriter and record producer Nikos Karvelas on his fourth album, Aima, Dakrya & Idrotas (Blood, tears & sweat), and its singles "Ela Mou" ("Come To Me") and "Xana" ("Again") became radio hits.

[4] In 1996 Rouvas released his fifth studio album, Tora Arhizoun Ta Dyskola (Now the Hard Times Start), again collaborating with Nikos Karvelas and lyricist Natalia Germanou.

[17] During the winter he sang with Anna Vissi at the Chaos Club in Athens,[11] appearing in the duet "Se Thelo, Me Theleis" ("I Want You, You Want Me", also written by Karvelas) on her 1997 album Travma (Trauma).

[35] Rouvas played 20 shows across France in support of "Disco Girl", which received ample airplay, and was compared to Latin pop star Ricky Martin.

[32] Rouvas' eighth album, Ola Kala[17] (a collaboration with Desmond Child, Phoebus and Greek songwriters Natalia Germanou and Vangelis Konstantinidis), was released in June 2002.

[40][41][42][43] In March 2004, Hellenic Radio and Television (ERT) announced that Rouvas would represent Greece in the Eurovision Song Contest 2004 after the selection process on the reality show EuroStar proved unsatisfactory.

[54] Rouvas' appearance in Eurovision was a turning point in his career; his public perception changed from media-produced celebrity to notable pop artist, and he became more accessible to the media.

[56] On 7 July, Rouvas performed in Istanbul with Turkish artist (and 2003 Eurovision Song Contest winner) Sertab Erener in another attempt to maintain peace between the two countries.

[60] In fall 2004, Rouvas recorded a duet version of "Se Thelo San Trelos" ("I Want You Like Crazy", from 21os Akatallilos) with Russian pop singer Philip Kirkorov.

[65] Release parties for the CD were held in Heraklion, Corfu, Thessaloniki, and Athens on the same day and "S'eho Erotefti", "Hilia Milia" ("A Thousand Miles"), "Mila Tis" ("Talk to Her"), "Na M' Agapas" ("You Should Love Me") and "Cairo" became radio hits.

[78] On 13 November he began filming his feature-film debut, in Alter Ego[79] and on 6 December 2006 Rouvas released his eleventh studio album, Iparhi Agapi Edo (There Is Love Here).

[79][85] The film received mixed reviews[86] Its 200,000 tickets made Alter Ego an average success for Greek cinema, although Rouvas was disappointed in its media coverage.

[164] After a short break Rouvas continued his live appearances at Pyli Axiou in Thessaloniki, announcing his upcoming winter performances at Athens Arena with Onirama and Eleni Foureira as his opening act[165][166] and releasing his new single, "Kane na mi s' agapiso".

[174] Rouvas returned to television as a presenter for ANT1's Iroes Anamesa Mas (Heroes Among Us), a ten-part documentary series focusing on stories of people who have been commended for heroic deeds which premiered on 24 May 2013.

[209] Additionally, in August 2020, Rouvas performed classic songs by composers such as Mikis Theodorakis, Lucio Dalla, and Ennio Morricone at the Odeon of Herodes Atticus, alongside soprano Sonia Theodoridou.

[220][221] During the summer of 2022, Rouvas took part in the event Desmond Child Rocks the Parthenon at the Herod Atticus Odeon in Athens, sharing the stage with artists such as Alice Cooper, Bonnie Tyler, Rita Wilson, and The Rasmus.

[229] His early hit "Ego S'agapo" ("I Love You"), was rearranged for the Greek drama series "To Navagio" ("The Shipwreck"), and he participated in the song "Thema" ("Issue") with the female pop group 3SUM.

[230][231] In early 2024, Sakis Rouvas released a single titled "Ti Matia" ("What Eyes") and performed at Pyli Axiou in Thessaloniki alongside Nikos Makropoulos during the spring of the same year.

It highlighted his dynamic stage presence, energy, and steady voice, commending him for delivering one of the finest pop performances of his career, referred to as "a case study bathed in light and an inherent radiance that, if not innate, cannot be acquired.

[1][4] Asked if he thought it difficult being a pop-rock artist in a folk market, he replied that there was a need for a variety of genres; while he has experimented with traditional Greek music, it is not what he feels he does best.

[257] He won the Pop Corn Music Award for Best Male Vocal Performance twice in a row: for 1999's "Den Ehei Sidera I Kardia Sou" and 2000's "Se Thelo San Trelos" (the latter from 21os Akatallilos).

[265] Reviewers have praised Rouvas' live performances, particularly his ability to execute "especially difficult and demanding songs", hold long, high notes and dance while singing.

[258][262] Down Town commended him for never using a playback track, common among Greek artists,[1] but Billboard noted that an ability to sing well in English would increase his international appeal.

[266] During his career, Rouvas has perform in a number of genres, contemporary and traditional; in some songs (such as "O Iroas" from Iparhi Agapi Edo), he delivers spoken verses which have been described as a "light rap.

"[278] Reviewing the 2016's movie Chevalier, Poly Lykourgou wrote on flix.gr: "Sakis Rouvas, who was the biggest gamble, is precise, in sync, and well-studied, making him a worthy member of this film crew.

[316] He also delivered a check in the amount of 150,000 euros, which was raised from the sales of the limited edition packaging of Trident Senses, to Mrs. Marianna V. Vardinogiannis, Goodwill Ambassador of UNESCO and President of the "ELPIDA" Association of Friends of Children with Cancer.

[317] In 2017, Sakis Rouvas performed at the 82nd Thessaloniki International Fair (TIF) and called on the audience to register as bone marrow donors by visiting the booth of the "Orama Elpidas", resulting to 50,000 Greek volunteers.

[326][327] In 2023 he also participated as a guest star in the Amita Motion "Positive Energy Day," where, in collaboration with the volunteer organization "Humanity Greece," school supplies and clothing were distributed to students in the flood-affected areas of Thessaly.

[340] In July 2015 Rouvas uploaded a video message titled "Yes we are Europe" on his personal YouTube channel, in which he supported the pro-Europe vote for the 2015 Greek bailout referendum.