It holds 100 licenses for production of Atlantic salmon in Norway, located in Trøndelag, Nordmøre and, through its subsidiary Senja Sjøfarm AS, Troms.

[1] The company is based in Frøya Municipality and is listed on the Oslo Stock Exchange since 2007.

[2] The company was founded in 1991,[3] its main shareholder is today the founder's son Gustav Magnar Witzøe.

SalMar sells farmed salmon across Asia, the United States, Canada, the Russian Federation and Norway.

[5][6] The company plans a Smart Fish Farm with a larger 22.7 tonne per year production capacity.