Sale (Finnish: [ˈsɑle]) is a grocery shop chain in Finland, owned by the S Group.

[2] Before that, Sales replaced the former small S-stores that were not part of any chain.

[4] Sale's stores are typically located in the countryside, small towns and suburbs, however it is not uncommon to see them in larger cities, like Jyväskylä and Kuopio.

In the Helsinki metropolitan area, the S Group uses the brand Alepa for similar stores.

Media related to Sale (chain store) at Wikimedia Commons