Sally Aitken is an Australian documentary film and television director, writer, and producer.

She is co-founder, co-principal (with Aline Jacques), and director of the all-female film production company SAM Content.

[1][2][3] She is known for her work on the documentaries Playing with Sharks: The Valerie Taylor Story, David Stratton: A Cinematic Life (about film critic David Stratton), Streets of Your Town, and The Week the Women Went.

[6] In the same year, her documentary Playing with Sharks, which was produced by Bettina Dalton, was screened at Sundance.

[7] She co-wrote, directed and produced the documentary feature, Hot Potato: The Story of the Wiggles, for Amazon Prime Video,[8] released in 2023.