Sally Edwards (born September 10, 1947) is the CEO and Founder of Heart Zones, Inc. She is a best-selling and prolific author, serial entrepreneur, professional triathlete, motivational speaker, innovative app developer and a living legend.

For twenty-two years, Edwards served as the national spokeswoman for the Danskin Women's Triathlon Series volunteering to finish last as a professional triathlete so that no other woman would have to.

The company currently licenses their technology in 10 countries, almost 2,000 locations including schools, health clubs, and healthcare facilities.

[1] Edwards is an entrepreneur, who has founded six companies including: She is also a professional motivational speaker, who has advised thousands on how to run a successful business and on how to find and live the fitness lifestyle.

She is a former holder of the master's world record in the Ironman, and the past national spokesperson for the Danskin series of women-only sprint triathlons.