Fleet Feet

In addition to its retail locations, Fleet Feet offers training programs, events, and other resources for runners and fitness enthusiasts.

His regular reports to Nike, which reflected the changing market and opportunities for the expansion of running, played a significant role in creating a national "tech rep" program called EKIN.

[6] After leaving Nike in 1983, Raynor joined Brooks Shoe Company, where he held various positions before being named Director of Marketing and Product Development.

[6] The following year, Raynor purchased the franchise company and two stores from Edwards, including the original Fleet Feet Sports location in Sacramento.

[citation needed] Through the collaboration, Fleet Feet and Karhu developed a new running shoe called the Ikoni, created from the data points of over 100,000 customers 3D foot scans.

3D scanning technology called "fit id" uses specialized cameras to capture 12 data points to construct a 3D image of a customer's foot. Measurements like foot length, width, volume, and arch height help the retailer fit customers in the best shoes.