At the end of Prohibition in 1934, Jack Aaron purchased the liquor store in the old Louis Sherry building.
He and Sam set about recreating the shop with Sam shifting the emphasis to wine, having been influenced by a meeting with the writer and wine importer, Frank Schoonmaker.
Aaron and his brother hired sometime actor and food enthusiast James Beard to run Alanberry's, the gourmet shop next door.
During the postwar years, Aaron continued to write about wine, now for the popular market: with Beard, he co-authored How to Eat Better for Less Money and with the book critic Clifton Fadiman, he wrote a coffee table book, The Joys of Wine.
[1] In 1984, he was honored by the vignerons of Bordeaux, the shippers of Burgundy, Beaujolais and Champagne with gala parties in each of those regions, in celebration of Sherry-Lehmann's half-century and of Aaron's contributions to the international wine trade.