He was the head of Roush Fenway Racing's driver diversity program, and handled other marketing initiatives for that company.
[3] Belnavis subsequently attended Manhattan College in New York, graduating with a degree in accounting in 1961,[4] later earning a Masters in Business Administration from the University of Michigan.
In 1991 he relocated to Charlotte, North Carolina, where he founded his own advertising and marketing agency, Belnavis & Associates.
[5][6] Belnavis became NASCAR's first full-time minority owner since Wendell Scott in 2003,[3] when he fielded BelCar Motorsports' #54 U.S. National Guard Ford Motor Company entry driven by Todd Bodine.
[8] He quit BelCar Racing at the conclusion of the season, but continued to serve in lower-level NASCAR leagues through the Drive for Diversity program.