Sam Choy Sr. is an American chef, restaurateur, and television personality known as "the godfather of poke" and a founding contributor of Pacific Rim cuisine.

[2] Choy is an alumnus of the Kapiolani Community College's Culinary Arts program.

Choy has appeared in several Food Network programs, including Ready.. Set...

Lagasse has also mentioned Choy by name several times in his television shows; one of those times he was making Poke on his live TV show, and added peanut butter to the Poke- Choy's "secret ingredient".

Choy has designed Hawaiian-inspired dishes for American Airlines’ first class passengers to and from Hawaii.[when?]