He was selected for the promotional campaign for Dolce & Gabbana photographed by Steven Klein alongside fellow models Adam Senn, David Gandy, and Noah Mills.

Sam has continued to work at the highest level of the modelling industry shooting for Vogue Italia, Vogue Hommes, GQ, GQ style and on numerous occasions working alongside top photographers such as Bruce Weber, Giampaolo Sgura and Morelli brothers.

He has starred in various TV commercials such as: Diesel Only the Brave Tattoo Fragrance, Schweppes and Garnier to name a few.

Sam Webb became one of the faces of Dolce & Gabbana, appearing in the promotional campaigns of the brand.

Thanks to such popularity, Sam Webb began working for other brands such as Roberto Cavalli, Giorgio Armani, Diesel, Ermanno Scervino, and 7 For All Mankind in an advertising campaign alongside Angela Lindvall.