Samantha Thavasa

[2] The company's marketing strategy is typified by its extensive utilization of Western celebrities and socialites in its advertising, although Lee Byung-hun was used to promote its jewelry brand, Samantha Tiara.

Nicky Hilton, Victoria Beckham, Penelope and Monica Cruz and Tinsley Mortimer had handbag lines with the company.

In 2012, South Korean girl group After School promoted the summer collection line with single "Lady Luck", in a commercial.

In 2013, Momsen appeared in a television commercial for Samantha Vega handbags along with one of the Japanese idol Tomomi Itano of AKB48.

The girls wear Samantha Thavasa skinny jeans in various colors for television ads and for their eighth single "Galaxy Supernova", released on 18 September.