Samata Pattinson is a British-Ghanaian sustainability advocate,[1] writer, producer and entrepreneur working in design and entertainment industries.

[14] She is also known for her Bloomsbury's 'Fashion Designer's Resource Book', and for her work as producer and presenter of short environmental video 'Designing Change'.

[19][20] In 2016 Samata narrated, co-directed and co-produced a short documentary about sustainable fashion entitled Designing Change.

[10] Samata is a proponent of intersectional environmentalism,[31] and is vocal about the importance of representation within the fashion industry for BIPOC groups and black creatives, and "celebrating coverage equally from global platforms, from Vogue Poland to Wonderland China".

[36] In 2021, she was named as one of the Top 100 Women in their 'Green Women Power List 100' by LOHAS Magazine for her work leading sustainable change, alongside Jane Goodall, Susan Rockefeller, Marina Abramović, Lil Miquela, Clare Farrell of Extinction Rebellion and Lindita Xhaferi-Salihu of UNFCCC.

[40] In 2006, Samata contributed to a youth charity single for a music project entitled Enfants Soldats to raise awareness about child soldiers.

[18] In December 2007, Samata organised a young persons' fashion show as part of a fundraising concert in Freetown, Sierra Leone for a public sanitation project, with SWAY, Dawn Richards, and WFP initiative CatWALK the World.