But now a large number of non-Koya pilgrims (1.3 crore) visit Medaram and the Koya people comprise only 2% of the total worshippers.

[2] Medaram is a remote place in the Eturnagaram Wildlife Sanctuary, a part of Dandakaranya, the largest surviving forest belt in the Deccan.

Once declared a national festival, the jatara can be considered for 'intangible cultural heritage of humanity' tag of UNESCO.

[citation needed] The Jatara is celebrated during the time the goddesses (Sammakka and Saralamma) of the tribals are believed to visit them.

It is believed that after Kumbha Mela, the Sammakka Saralamma Jatara attracts the largest number of devotees in India.

To this day, the Koya tribe and devotees believe that Sammakka and Saralamma are manifestations of Adi Parashakti sent to protect them.

The Kumkuma jar is brought to Medaram and people wash themselves in Jampanna Vaagu, followed by an offering of Jaggery to Sammakka and Saralamma.

Day 4 :- Saturday The Jatara ends with the "Tallula Vanapravēsham" (goddesses' entry into the forest) on Māgha Shuddha Pōōrnami.

It is the time for the largest tribal congregation in the world, held every two years (biennial), with approximately ten million people converging on the place, over a period of four days.

People offer bellam (jaggery) equal to their weight to the goddesses and take a holy dip in Jampanna Vagu (stream).

Tribals believe that taking a holy dip in the water of Jampanna Vagu honours and reminds them of the sacrifice of their gods who saved them and also induces courage in their souls.

Most people offer gold in the form of Jagri as gratitude for their wishes like getting marriage, having kids, jobs, business etc.

In 1978 then the Andhra Pradesh State Government declared the 1000-yr old festival as official and laid down a paved road.