The Samoa Tourism Authority (STA) is a state-owned enterprise responsible for the marketing of Samoa as a holiday destination and the sustainable development of new and existing tourism products in the country.

[1] The STA's main office is located on the ground floor of the FMFMII Government Building in the Apia central business district.

[2] There are four core divisions of the STA, namely Marketing & Promotions, Planning & Development, Research & Statistics and Policy.

[1] The STA plays a key role in the National Beautification Committee.

It also coordinates the annual Teuila Festival, as well as the Miss Samoa Pageant in collaboration with Manaia Events.