Samu-Jussi Koski

Samu-Jussi Koski (born 3 June 1975 in Helsinki) is a Finnish fashion designer and the founder and Creative Director of Samuji.

[2] Before establishing his own label, Koski worked the major part of his career at the Finnish textile house Marimekko,[3] where he started as an Assistant Designer in 2003.

The working experience was significant for the young designer and allowed Koski to develop his own signature style early in his career.

[4] In 2009, Koski moved on to start Samuji with the ambition to pursue a variety of creative projects.

He began on his own but soon gathered a team of creative minds to help him with art direction, production, marketing, sales and finance.