Its sports editor and principal photographer was Warren Wynkoop (1930-1976), who also hosted a program on KCSM (FM) in San Mateo.
Wynkoop regularly covered the career of MLB pitcher Wally Bunker, who graduated from San Bruno's Capuchino High School in June 1963.
There was extensive coverage of local high school and college sports, which won the paper numerous state journalism awards.
However, the paper faced increasing deficits and Cloud eventually sold it to Amphlett Printing Company, the owners of The San Mateo Times, in 1968.
The weekly newspapers shared editorial staff, often publishing the same stories in each paper, except for the front page.