Sandeep Goyal (born 5 December 1962 in Amritsar, Punjab, India) is an Indian businessperson, media entrepreneur and author.

At the end of April, 2021, he purchased a 100% stake in Rediffusion and Everest, two of India’s largest independent agencies, and took charge as Managing Director.

[citation needed] Goyal's mother, Kailash Goyal, retired from the IAS, having been Director Food & Civil Supplies, Director Local Government, Labour Commissioner Punjab and had many other posts in her 35 years in civil service.

After stints at Trikaya (now Grey) [7] and Interact Vision (part of DDB Mudra), he went on to become President of Rediffusion DY&R between 1997 and 2001.

In 2008, Goyal partnered with the Times of India Group, in a 50:50 JV, to create The Indian Fantasy League.

Some of their investments include Turmeric Vision, which operates Food Food channel in partnership with chef Sanjeev Kapoor, a customer relationship management company (ClozR Communications), a digital agency (Clickstreamers) and a media market place Last Minute Inventory.

Other investments include creative boutique startup The Mob and PR firms Torque and Midori.

In 2012, Goyal launched Mogae Media,[12] a mobile monetization company that won exclusive rights to handle the entire m-advertising, m-couponing, and m-commerce for Airtel.

In 2015 Mogae Media inked a JV with Zeotap GmbH of Berlin, Germany for programmatic advertising.

[15] In November 2016, Mogae Media acquired personalised video platform Ao1 from Ashish Dabral in a share-swap deal.

Goyal's Mogae launched a JV with VERSA of Australia in November, 2020 for Conversational AI and Voice skills.

[23] In end April 2021, Goyal’s Mogae Consultants completed a full acquisition of Rediffusion and Everest.

Rediffusion is a 48 year-old independent ad agency known for its iconic campaigns for Jenson & Nicholson, Eveready, Lakme, Red & White and many more.

In 2019, Goyal published three books: Blogbuster (Crossword), a compilation of his blogs in Campaign;[27] Honest to God (Crossword), a compilation of his columns in Business India;[28] and Japan Made Easy (Harper Collins), a book with 101 essays on Japanese business, culture and everyday life.

[29] In 2020, Goyal launched his seventh book, Future Shock, which looks at the post-pandemic impact on domains ranging from travel and tourism to food, health, education and more.

[30] Goyal was actively involved with the National Academy of Television Arts and Sciences (NATAS), New York and MIP TV (U.S.) in 2001- 2002.