He marketed this business at industry exhibitions in the Persian Gulf countries, Hong Kong and the United States.

His father-in-law Jasubhai Shah had been selling pharmaceutical products in the Soviet Union, which helped Mehta establish trade there as well.

The new business involved buying heavy crude oil from Mangyshlak in Kazakhstan, transporting it to a Black Sea port using a leased railway line and then shipping it to Genoa, Italy.

Once the oil prices started rising, bigger companies showed interest in Kazakhstan, forcing Mehta to move out.

[9][10] Similarly, Edgerton International (founded in 1992) had been renamed to "The East India Company Limited", after Clissold and Meadows-Smith became its officers in 2002.

[12][13][14] Mehta re-launched the business as a purported revival of the historic East India Company in 2010, operating in the luxury retail space.

In a 2011 interview, Mehta did not name these individuals, but claimed that they had secured the rights to the original East India Company's assets, such as its coat of arms and merchant's mark.