The Santa Barbara Restaurant Group was originally created in 1986 as GB Foods Inc. to serve as the holding company for the Green Burrito fast-food Mexican restaurant chain.
[3] After two years of negotiations, La Salsa was acquired in June 1999.
CKE was also the largest franchisee of the Green Burrito concept, all of which were sharing space at selected Carl's Jr. locations at the time of the acquisition, so the result of the acquisition made it easier for CKE to expand the Green Burrito dual-brand concept to additional Carl's Jr. locations.
To better focus on the fast food industry, CKE quickly sold off Timber Lodge to a consortium headed by Timber Lodge managers in 2004.
[10] CKE was not very successful in expanding the La Salsa concept to new territories before it gave up and sold the chain to Baja Fresh in 2007.