The following year, Rice made a guest appearance in the sixth episode of America's Most Smartest Model, in which he taught the contestants about fashion design.

[4] As of 2008, he was creating a new cigarette pack design for Camel, dressing a handful of elite private clients, and working on building his own clothing company.

[6] The show premiered in 2010, following Rice and Scarlett as they visited various American small towns, designing clothing for women who have upcoming special occasions.

[7] Rice has been referred to in the press as bisexual, but has said of his own sexual orientation, "You can just call me gay but I like men and I am attracted to beautiful women.

[8] Rice has asserted that COVID-19 is a "man-made virus" that was "designed by European and American scientists" and that "what they are selling people isn't even a vaccine.