[2][3] In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion.

It remains headquartered in Boston, Massachusetts, and as of February 2015[update], the leadership is retained.

[4] In 2016, the company merged two of its divisions, SapientNitro and Razorfish, to form SapientRazorfish, which was led by Alan Wexler.

[7] The company Sapient was founded on November 6, 1990, by Jerry Greenberg and J. Stuart Moore in Cambridge, Massachusetts.

[8] Following the dot-com bubble burst in the early 2000s, Sapient looked to expand internationally to drive growth.