Sara Dolnicar

Sara Dolnicar FASSA is an Austrian behavioural scientist who researches market segmentation methodology, sustainable tourism, Airbnb, public acceptance of recycled water, and a range of social marketing questions, such as how to identify and attract high-quality foster carers.

[1] Dolnicar completed a Magister degree in Business Administration in 1994, equivalent to a combined Bachelor and master's degree, and was awarded her Ph.D. in 1996 by the Vienna University of Economics and Business (Wirtschaftsuniversitaet Wien) on "Vacation Expectations of Summer Tourists in Austria – a Psychographic Taxonomy Using Neural Network Techniques", supervised by Professor Josef Mazanec.

Dolnicar worked at the Vienna University of Economics and Business (WU Wien) Institute for Tourism and Leisure Studies on short-term contracts during her Ph.D. and psychology degree.

[citation needed] Dolnicar took up a full-time teaching/research academic position in 2002 as a Senior Lecturer in the School of Management and Marketing at the University of Wollongong, Australia, and became a full professor relatively young in 2006.

[16] She has also studied attracting high-quality foster carers, and researched how to restore tourism to areas hit by disasters, by identifying "resilient travellers".

[27][28][29] The Ambassador of Science award is the highest national prize the Republic of Slovenia awards to expatriate native Slovenian researchers in recognition of their global research excellence, the high impact of their work as well as their active engagement in international knowledge transfer.

[34] Details at The Global Academy Under Goal 12 Dolnicar's research is helping to achieve the following targets:[35] Dolničar was born in Ljubljana, Slovenia, grew up in Vienna, Austria, and moved to Australia in 2002.