Subsequently, as a member of Moje 3, Jovanović represented Serbia in the Eurovision Song Contest 2013 in Malmö, Sweden with "Ljubav je svuda".

Additionally, Jovanović competed on the first season of Tvoje lice zvuči poznato and has also been involved as an actress in theater, television and voice acting.

She has cited late 90's and early 00's performers like Britney Spears, TLC, Jennifer Lopez and Destiny's Child as her biggest influences in music.

[5] After winning at an armature singing contest organized by the Serbian magazine Story with the covers she had been posting on YouTube, Jovanović received the opportunity to record her first song and music video, titled "Zauvek".

[8] The following year, the producers of Prvi glas Srbije formed a girl group, called Moje 3, consisted of Jovanović and her fellow-finalists Mirna Radulović and Nevena Božović, in order to compete in the national selection competition for the 2013 Eurovision Song Contest.

On 2 March, Moje 3 were chosen as the Serbian representatives for the 2013 Eurovision hosted by Malmö, Sweden with their song "Ljubav je svuda", by receiving 42.5% of the public votes.

[12] In September, Jovanović became a contestant on the first season of the reality competition Tvoje lice zvuči poznato, where she placed as the runner-up to singer Ana Kokić.

[12] On 25 December 2016, in Sava Centar, Jovanović made her theatre debut, portraying Cinderella in a musical play, which subsequently toured around Serbia.

[18] In May 2017, Sara Jo released the single "Nemam vremena za to", produced by Coby, under new label - Bassivity Digital.

Her contestant, Predrag Simić, with whom she also released a song, "Kao nikad pre", as a part of the competition, was eventually proclaimed the winner.

[26] She performed alongside Marija Šerifović and Jelena Karleuša at the 2022 New Year's Eve concert in front of the House of the National Assembly in Belgrade.

On June 21, 2023, Jovanović released her debut album, Bez kontrole, under Bassivity Digital, which was preceded by the singles "Divlja" (2022) and "Zar ne?"

[35] In November 2013, Jovanović alongside Tropico Band and Dženan Lončarević was featured on the charity single "Milio sam anđele" to raise funds for the treatment of a twenty-two-year-old woman suffering from bone cancer.