Other bands on the label included Heavenly, East River Pipe, The Hit Parade, Even As We Speak, Boyracer, Brighter, Blueboy, Another Sunny Day, Shelley and St. Christopher.
"[8] The politics was also always tempered by humour: 12" singles were used as a self-consciously hyperbolic metaphor for capitalism, the capitalist mindset of record collectors was mocked by randomly distributing postcards that formed a jigsaw of Bristol Temple Meads railway station in the sleeves of ten 7"s whose labels featured photos of consecutive stations on the local Severn Beach Line,[9] and the label announced its Autumn 1992 release schedule by taking out quarter-page adverts[10] in the music press, denouncing capitalism and the refusal of bands to accept responsibility for their own marketing practices.
Although Sarah releases were featured 15 times as Singles of the Week in NME and Melody Maker,[12] the UK press was mostly hostile, something Wadd and Haynes attributed to male journalists missing the point, being annoyed by it, or worrying that liking a label with a girl's name, co-run by a woman, would bring their own masculinity into question.
As Wadd wrote in a letter to Melody Maker, "your treatment of women reinforces the status quo of a woman’s role being largely decorative – an object, a stage-prop to be placed at the front of photos … a puppet to smile and dance while the boys at the back (the 'brains') pull the strings.
Stupid basic things like going to gigs on your own and getting back afterwards have to be considered on top of society’s everyday constraints … Add to that the implicit criterion that to succeed you need to be physically desirable.
"[2] Sarah ceased operations in August 1995 with the release of There and Back Again Lane, a booklet telling the story of the label along with a CD of representative tracks.
A party was held on the Thekla, a boat moored in Bristol's Floating Harbour, and half-page adverts entitled "A Day For Destroying Things" were taken out in both NME and Melody Maker.
Productions, was previewed at the Arnolfini Gallery in Bristol on 3 May 2014 as part of the exhibition 'Between Hello and Goodbye: The Secret World of Sarah Records',[16] and had its official premiere at the Hackney Picturehouse in London on 12 April 2015.