Named after the Philippine sari-sari store, it offers a smorgasbord of shows from the portfolios of Viva TV and TV5.

The channel's content include archive shows and movies from Viva Television and Viva Films, original movies from Studio5, the film production arm of TV5 Network and in-house original productions in partnership of the latter's talents.

In 2015, Sari-Sari Channel was delegated as the official production outfit to handle all entertainment programs of TV5 after Viva Communications chief Vicente "Vic" del Rosario, Jr. was appointed as the network's entertainment head, replacing Wilma Galvante, following the retrenchment on TV5's main entertainment department.

[1][2] Starting October 21, 2017, selected original serials from the channel is broadcast on TV5 under the Sari-Sari Weekend on TV5 block.

Since 2020, after Cignal TV took over the TV5 Network's management and operations, most episodes of Cignal-TV5-Viva produced shows are currently aired on this channel the next day after being shown on TV5.