Cignal TV, Inc. (formerly known as GV Broadcasting System), also known by its legal trading name Mediascape Inc., is a Filipino media and telecommunications firm in the Philippines.

A wholly owned subsidiary of the media company MediaQuest Holdings under the PLDT Beneficial Trust Fund, the firm operates its pay television services (Cignal and SatLite), subscription television networks (One News, One Sports+, BuKo, Sari-Sari Channel, NBA TV Philippines, PBA Rush, and UAAP Varsity Channel), television and film entertainment production (Cignal Entertainment), and fiber broadband internet (Red Fiber).

Cignal TV also operates free television channels TV5 (with its main frequencies owned by its sister company of the same name), One Sports (with its main frequency owned by sister network Nation Broadcasting Corporation) and One PH (via DWET-TV's digital subchannel 5.2, channel space later replaced by RPTV since February 2024).

In addition, under the Mediascape name, it operates UHF 51 via DTT in Manila and a majority of regional TV stations affiliated with TV5 Network, and owns provincial radio stations associated with Apollo Broadcast Investors/GV Radios Network Corporation.

GV's broadcast franchise was granted in 1995,[1] and was later amended in 1998 allowing the inclusion of establishing its pay-TV business.

At that time, it formed a partnership with PLDT subsidiary Smart Communications to launch a mobile TV service called myTV.

[5] In 2008, after its stake in the Sky Cable business was sold to the Lopez Group of Companies,[6] PLDT announced its intention of entering the direct-to-home satellite service industry using the franchise of GV (which in turn, was renamed to Mediascape, Inc.), with the result forming a new DTH satellite brand called Cignal which was launched a year later in 2009.

It will provide up-to-date business information to aid in their decision-making in an aim to place the country as the "next financial capital of Southeast Asia."

[13] Instead of this, the network has appointed Viva head honcho Vic del Rosario, Jr. as its chief entertainment strategist in October 2015.

[23][24][25][26] In October 2020, Cignal TV formally signed a broadcast agreement with the University Athletic Association of the Philippines (UAAP) for the coverage rights of every UAAP varsity sporting events through 2026 on TV5 and One Sports in addition of the upcoming dedicated channel on the Cignal service.

Also announced was the investment of ABS-CBN into Cignal's sister company TV5 Network through a "debt instruments agreement".

[32][33][34][35] On September 1, 2022, both parties announced the termination of the proposed investment due to alleged political pressure.

[36] On January 31, 2023, Guido R. Zaballero as president and chief executive officer of TV5 Network, effective February 1, 2023.

TV5 (formerly known as ABC) is the flagship broadcast asset of TV5 Network, where Cignal TV serves as the main content provider.

It airs programs and movies from both the Viva portfolio and TV5 with channel's original productions in partnership with TV5's talents.

NBA TV Philippines is a 24/7 channel which has been currently airing games of the National Basketball Association.

[27] Pilipinas Live is a subscription-based over-the-top streaming platform by Cignal dedicated for sporting events launched in 2023.

In August 2019, it was announced that Cignal will invest P200 million for content production, and is planning to relaunch Cignal Play in October 2019 as a standalone over-the-top (OTT) service with its own original content and shows from third-party productions such as HBO and AXN.

It handles entertainment and lifestyle programs co-produced with MQ Studios, Archangel Media, Inc., TVJ Productions, Regal Entertainment, Brightlight Productions and Studio Viva (formerly known as Viva Television), among others, mostly featuring artists from ABS-CBN and few artists from GMA Network.

The channel ceased airing on December 23, 2013, as TV5 transfers its broadcast facilities from its TV5 Studio Complex in Novaliches, Quezon City to TV5 Media Center in Reliance, Mandaluyong.

Launched on October 5, 2015, it includes a variety of locally produced business and complementary programs powered by News5 and foreign news from the main Bloomberg Television.