[1] She is the founder and chairperson of MOVE.BG[2] – a non-partisan platform for collaboration in finding sustainable solutions for the state, economy, and society via innovation, participation, and co-creation.

Before that Sasha was the General Manager of Hewlett-Packard Bulgaria for more than 10 years, positioning the company as the leader in the local ICT market[6] and driving important investment in the country where HP employs today more than 7000 people.

[17][18] Bezuhanova is a regular public speaker on Bulgarian, European, and world forums on the topics of innovation, entrepreneurship, sustainability, women's leadership, and societal transformation in the digital era.

She attended special programs for studying the Irish economic model (Dublin, 2001), the structure of ICT sector in California (Palo Alto, 2002) and European Software Institute (Bilbao, 2003).

Shortly after the democratic changes in Bulgaria when the country opened up direct presence of international businesses she was invited by Germany's medical concern HELLIGE to head their Bulgarian operation.

In that period of time HP's Bulgarian team developed a series of IT infrastructure projects for the country's three biggest telecommunication companies, industrial manufacturers, and state and private finance institutions.

Among them was the implementation of electronic ID for Bulgarian citizens, which ended in August 1999 and was the key to Bulgaria's acceptance in the EU visa-free countries list in 2001.

[30] Sasha Bezuhanova continued her career in HP on international level being appointed in 2008 as Public Sector Director for Central Eastern Europe.

She manages the corporation’s government business in 27 countries including Russia, New Europe, Western Balkans, and Central Asia bringing in an important strategic dimension and a holistic approach to this market segment.

She founded the non-partisan organization MOVE.BG – a platform for collaboration in finding sustainable solutions for the state, economy, and society via innovation, participation, and co-creation.

She works actively for attracting foreign investments in the sector as also on the policy recommendation level in her capacity as chairperson of the Bulgarian ICT Cluster[50] (2005 – 2006), founding Chairperson and a member of the Consultancy Committee of the Confederation of Industrialists and Employers in Bulgaria[51] (CEIBG) (2007 - 2010), and member of the consultative body to Ministry of Economy for 3S strategy of Bulgaria (2011–2013).

As a chairperson of the board of Junior Achievement Bulgaria (1999 – 2014), Sasha Bezuhanova worked for developing entrepreneurial and leadership skills among young people.

[57] She is also a co-founder and board member of the Initiative for Social Empowerment[58] – organization that aims to enable vulnerable groups of women and youth in Europe.