On December 1, 2010, at London's 100 Club, a benefit concert was performed to help the historic live venue to remain at its home at 100 Oxford Street.
[4] Artist Sir Peter Blake designed the cover and pull-out poster for a 16 page high-gloss souvenir programme which was sold on the night to raise further monies for the club.
[5] A message from The Rolling Stones was included on the overside of the pull-out poster alongside images of their performance at the club for a memorial concert in honour of their pianist and road manager Ian Stewart.
[6] Eric Clapton, Pete Townshend and Jeff Beck joined in and appear in the photographs, the use of which Mick Jagger and Keith Richards personally approved.
[5] The money raised from the concert and souvenir programme enabled the club to survive into the New Year, giving owner Horton the time to negotiate a sponsorship deal with trainer manufacturer Converse.