Save Toby

The premise of the site was that the website's anonymous webmasters would eat Toby, a pet rabbit, unless they received $50,000 in donations to care for it.

[1] The website claimed that the owner found Toby wounded outside his home, and nursed the rabbit back to health, not believing it would survive.

The website then claimed that, unless he received $50,000 in US dollars to pay for its care, he would eat the rabbit.

The website includes several pictures of Toby, as well as many recipes that can be used to prepare and cook rabbit.

When the deadline passed, they extended it to November 6, 2006, claiming that problems with PayPal made it impossible for people to donate money and that it was the only fair thing to do for Toby.

[4] However, the nature of the website suggests it is a hoax or joke, a retelling of older jokes that threaten harm to an animal unless you buy a product (for example, National Lampoon once ran a cover with a gun aimed at a puppy, stating "If You Don't buy This Magazine, We'll Kill This Dog").

[2][3] There were other similar websites in existence around the same time that threatened to eat a rabbit unless a monetary demand was met.