The token was widely publicized by YouTube personalities, including RiceGum and members of the FaZe Clan who were later removed, in the time leading up to its launch.

Lucas additionally added that he was initially concerned Manny and H. were part of a larger group who were working to fund further pump and dump schemes.

[citation needed] The pump and dump aspect was caused from the token's anti-whaling mechanism, which is intended to prevent larger stakeholders from selling a large part of their funds.

Findeisen eventually uncovered that Lucas had changed the anti-whale mechanism on orders from Pepper, and that Kay was one of the main architects of the Save the Kids.

[6][7][8] FaZe Clan management tweeted that they were completely unaware of the actions of its members and did not support them, posting that Kay had been expelled from the group entirely while Jarvis, Nikan, and Teeqo would be suspended until further notice; the latter of whom would later be reinstated after it was discovered that he had not sold any of his holdings.

Save the Kids was additionally credited as one of the focus examples for the growing trend of cryptocurrency scams, to which more than $80 million has been lost so far mostly from younger audiences buying into the currencies simply from the hype.