The company opened its first United Kingdom office in 2007, its headquarters in Manchester.
[2] As of January 2024, Scenic operates 15 river cruise ships, providing services in Europe and Southeast Asia, and previously including Russia.
In 2013, Scenic established Emerald Waterways as a lower-cost river cruise line.
[9][10] In January 2016, Scenic announced plans to enter the ocean cruise market with the launch of Scenic Eclipse, a 228-passenger ocean liner, which began service in August 2019.
[14] With the introduction of their ocean cruise ships, Scenic now also operates in Antarctica, the Arctic, the Americas, the Mediterranean, the Baltic, the British Isles, and the Norwegian Fjords.