Over the history, the company has made an impact on the piano industry with new inventions and innovative designs.
[3] His slogan "Quality prevails", proved to be right as his business succeeded and his instruments grew popular for their advanced technique, excellent sound and contemporary design.
In 1897, Wilhelm Schimmel built his own state-of-the-art factory in Leipzig-Stötteritz on 4000 m2 large grounds.
[6] Due to the outstanding playability, the highly developed mechanics and the tonal quality the brand Schimmel soon belonged to the circle of renown pianoforte factories in Leipzig, which used to be, besides Berlin the centre of piano manufacturers in Germany.
[6] Schimmel Pianos soon developed an international reputation as their instruments were exported to Russia, Italy, France, the U.S., Switzerland, and many other countries.
[8] Due to the economic situation the new manager was faced with difficulties concerning the production as well as the sales of pianos.
[8] A number of German piano manufacturers united their businesses in December 1929 to the corporation "Deutsche Piano-Werke-AG" with the aim to overcome the challenging situation by unifying certain operations.
[6] For the 50th company jubilee, Schimmel developed a small piano without back posts and a newly designed action.
As Braunschweig was the center of the aeroplane industry during the 2nd World War, the city was attacked numerous times by the allies.
During the bomb attack in October 1944, a great part of the Schimmel piano factory was destroyed and the production of instruments came to a halt.
[9] After the war ended the factory was rebuilt, first focusing on various kinds of woodwork and furnishing until the production of pianos was continued in 1949.
His son, Nikolaus Wilhelm Schimmel (*1934), who was trained as a piano builder as well as businessman took over the company's management.
In the 1980s, the production and sales had increased to annually 10.000 instruments (including the series Pleyel pianos, produced 1972 to 1996).
Two-thirds of the production was exported in the European Union, to North America and the Pacific regions.
The instruments can be found worldwide on concert and theater stages and has received awards for the sound and construction.
In 1913 the Schimmel piano Wilhelmina has been awarded for its outstanding design with a gold medal at the world fair in Leipzig.
[21] Together with renowned artists the German piano manufacturer developed the Schimmel Art Collection.
Today the glass piano is highly demanded for TV shows, concerts tours and stages.
[25] The instruments are designed by Schimmel and build by Pearl River Piano Group factory in Guangzhou, China.